Agritourism Workshop in Rochester New York

Agritourism Workshop in Rochester – March 30th, 2017

Agritourism WorkshopThis agritourism workshop is part of a series designed to help farmers build useful skills and partnerships, scale up their business, and create new markets by expanding from purely agricultural operations to creating an experience-based ‘destination’ farm for the public.

Agritourism Workshop Time: Thursday, March 30th, 2017; 8:30 am – 3:00 pm
Agritourism Workshop Location: Wegman Lodge, 2222 St. Paul St., Seneca Park, Rochester, NY, 14621

This workshop session, which is the first of the series, will cover key aspects of managing an agritourism business, including event planning and selection, attracting visitors through strategic marketing and use of social media, insurance coverage, and understanding this emerging industry.

The workshop participants will hear from several industry experts:

Greg LaDuca and Cailin Lawrence of Visit Rochester discuss tactics to connecting farmers and visitors through partnership and strategic marketing.

Bill Wickham of Wickham Farms, Laura Faulk of Experience The Finger Lakes, Joe Hurtley of Kettle Ridge Farm and Amy Machamer of Hurd Orchards will share tips on scaling up and building a successful business from U-pick to full entertainment farm.

Monika Roth of CCE Tompkins County will talk about new dimensions of Agritourism

Mike Southcott of National Insurance will cover the risk management issues.

The participants will also receive a workbook to help them start developing their own plan.

Registration fee includes lunch, raffle for a book signing session and a raffle. The participants are encouraged to bring their business cards; only those will be entered into the raffle basket!

For more details and to register go here:

Cornell Cooperative Extension of Monroe and Tompkins County proudly invites farmers, food entrepreneurs, horse-farm owners, and other agribusiness operators to attend the Agritourism workshop.

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